Disco Partners with Mindbody to Reach 2M Wellness Consumers
TL;DR
Disco has partnered with Mindbody, the premier wellness commerce platform, to deliver AI-powered, personalized brand discovery to Mindbody users—just in time for the holiday self-care boom. With beauty and health spend surging 42% year-over-year during BFCM 2024, this integration gives advertisers a unique, high-intent surface that is seamless, non-disruptive, and built for moments that matter.
At Disco, we believe discovery should feel natural—not a disruption. That’s why we’re excited to announce the Disco x Mindbody partnership. For the first time, brands can connect with Mindbody users directly inside the app—at the exact moment they’re planning their next class, treatment, or self-care experience.
Why this is big news for advertisers
Mindbody users are not just active—they’re a premium audience:
- $141K average household income (nearly 2x U.S. average)
- 84% female, median age 44, highly loyalty-driven
- Open the app 3x per week, 91% loyalty to fitness businesses
These consumers are affluent, loyal to premium services, and already primed to invest in feeling and looking their best. Until now, advertisers had no way to reach them inside the Mindbody app.
What advertisers get with Disco + Mindbody
- Exclusive opportunity: Only Disco advertisers can reach Mindbody’s 2M MAUs
- Zero competition: Placements appear in a clean, uncluttered environment
- Direct booking integration: Ads show up in intent-driven moments, not passive browsing
- AI-powered personalization: Offers only surface when a user is likely to convert
- Premium audience: Affluent, loyal, and consistent health and beauty spenders
- Timely launch: Arrives ahead of the holiday + New Year wellness surge
- Category insights: Learn which booking types drive the most performance (spas, salons, fitness, etc.)
Building momentum across retail and wellness commerce media surfaces
This launch follows our recent Gopuff integration, where Disco extended discovery into instant delivery. Together, these launches prove that Disco can scale across retail, delivery, and now wellness services—meeting consumers wherever intent and commerce converge.
Our vision is simple: to be the AI layer for commerce—powering discovery that helps brands connect with consumers across every surface and vertical.
Perfect timing: Holiday + New Year
The launch couldn’t be better timed. According to Stripe’s 2025 Black Friday and Cyber Monday report, beauty and health spending grew 42% year-over-year, while media, entertainment, and travel grew 44%—both outpacing core retail’s 26% growth. Gen Z and millennials drove this surge, prioritizing self-care and lifestyle over traditional retail categories.
Heading into BFCM 2025 and New Year’s resolution season, Disco gives advertisers a new way to reach high-value consumers at the exact moment intent is strongest.
Looking ahead
With Mindbody, Gopuff, and more partnerships ahead, Disco is redefining wellness commerce media and building smarter, non-intrusive ways for brands and consumers to connect in the moments that matter most.
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